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Tools for Website Construction

Construction tools

Whenever something is built, the proper tools are needed to accomplish that task. Starting out, you will need a computer, monitor, printer, a connection to the internet and software. Since the first four are most likely already in place, we will go over choosing software. There are many ways to obtain software necessary for you to make your website. There are freeware programs available that can get you up and running with a few clicks of your mouse. These programs offer no warranty but some of the more popular ones provide a large amount of support in the form of forums and FAQ pages. Another way to get software is to use a trial version. This type of software gives you the ability to use it for either a specified amount of time, with limited features or possibly both. Either way, trial versions can help you decide whether or not to actually purchase a full version based on your opinions from previewing it. The final way is to purchase a fully licensed copy with warranty, instructions and full support if there are any issues.
Editor software

There are ways to design the pages in your website. One is with a What You See Is What You Get (WYSIWYG) editor and the other is with a text editor. WYSIWYG editors provide users the ability to see how their pages will look as they are being created. These editors also give you the ability to type in code as well with a built in text editor. In the commercial market, Adobe has Dreamweaver and Microsoft has Expression. Each offers a trial version with the option to buy but just as with the graphics software, you might be on a budget. Kompozer is a free WYSIWYG editor that has many features available to beginners as well as professionals.
Graphics software

In order for your website to have images on them, you are going to need some form of graphics software. Adobe seems to have the biggest hand in the commercial market with products like Adobe Photoshop, Adobe Illustrator and Adobe Photoshop Elements. Since most people just starting out are on a tight budget, and by tight budget I mean no money to invest, then getting some of the free software available will be something to look into. Gimp is one such software, which is fairly easy to learn. There are many tutorials that are linked to the Gimp download site. Photo and graphics editors come in many types from the most basic to high-end software capable of making any modifications you could think of. No matter which path you choose, make sure the software can not only edit and create the images you want, but also save them in a format that is web friendly. When designing your website, image optimization is a must. The amount of bandwidth available to visitors varies. Your first step towards the optimization process is to use the proper format. Choosing the correct format alone can cut your file size in half or even more. These include: GIF, JPEG and BMP. Once that is done, simply manipulating a few settings should reduce the file size without losing any or much of the images original integrity.

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Traffic Generation Resource Guide Review

Beginning in the year 2002, blogs molded the online marketing world. While most people at that time started with various blogging systems, eventually most of them shifted to WordPress. WordPress has become so much more since a powerful website CMS (Content Management System) has emerged from the need for a better blogging system.

If you read any popular blogging tips online, WordPress is often positioned as a tool that well, creates a blog. But an increasing number of marketers are finding that you can also use it as the most important tool upon which you can grow a profitable business empire. The most powerful function of WordPress itself lies in its ability to manage large amounts of text, audio and video content. After a dozen pages it becomes difficult to manage a static HTML site. Although you can use template-driven software as well like SBI or DreamWeaver, nothing beats the ease of WordPress.

Using premium blogging tools you can easily transform create a static website, an article directory, a WordPress based membership site system, a complete e-commerce site, an auction site, a portfolio site and so much more. As a matter of fact you can also just about use it for anything.

Besides that, Search Engine Optimization is another important element. By default, WordPress is pretty good at optimizing and creating SEO friendly content. However you can also get more serious and utilize simple WordPress plugins to further increase your SEO rankings and get better Yahoo or Google rankings.

However the best thing about WordPress is its flexibility. You can easily switch between WordPress themes, and improve its functions by using plugins and even some custom programming. It's free as have I mentioned before.

If you aren't using WordPress you should. The learning curve has reduced substantially in the past 3 years. At the moment it's so easy to use anyone can do it. To power your online business, go ahead and use WordPress!

Go here to learn more about WordPress or Blogging.

You will get tons of step-by-step video tutorials on how to use WordPress, web 2.0 technology, search engine optimization, making money from Google AdSense and affiliate marketing, and so much more. Get more information here:

About the Author

Darrin has been writting online for nearly 4 years now. Not only does this author specialize in article marketing, and make money online opportunities, you can also check out his latest website on internet marketing which reviews and lists the best internet marketing tools to promote your business: http://DarrinCrudupBlog.com

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Macromedia Dreamweaver Vs Microsoft FrontPage

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This leads to the often heated and delicate debate, ‘Which is the best editor?’ Fortunately this article informs you of the pros and cons of both and as to the level of experience that is required. At this stage, I would like to make it clear that I am not an advocate for Microsoft or Macromedia and have substantial experience of using both web editors.

FrontPage Pros

Starting off with FrontPage, the latest version is 2003 and it has been built on top of the highly successful Microsoft Office suite. It benefits from having a similar appearance to Microsoft Word and many of the other Office based programs. The ‘non technical savvy’ will appreciate such a close resemblance and an easy-to-use menu system.

In fact FrontPage has many uses similar to a word processor. The functionality for inserting images, tables and formatting text are very similar. So the step-up from a well known word processor, to an equally well known web editor is not that big at all! FrontPage also has an abundance of ready to use templates, particularly useful for the novice user.

Dreamweaver Pros

Macromedia products have been designed specifically with web design in mind and Dreamweaver is the industry standard for web editors. Dreamweaver has a nice blend of advanced tools mixed in with a tasteful graphical user interface.
Dreamweaver 8, the most recent version, is part of the Macromedia Studio 8 suite. The tight integration between applications in the Studio is fantastic. Switching from Dreamweaver to another product such Fireworks, Flash and ColdFusion is an absolute ‘doodle’ and a real time saver too!

Dreamweaver also enables you to build your own custom templates, allowing alterations to hundreds of pages to be made with one single change - great large web sites! It also has an awesome array of database utilities which makes creating dynamic pages a breeze.

Dreamweaver has an extensive collection of advanced tools and may at times be a little too complex for those who wish to merely edit pages. Fortunately, Macromedia Contribute is available and is part of the Macromedia Studio suite and enables easy website maintenance. ‘Non techies’ can edit the content of pages, whilst the coding part of the page is protected â€" so no banana skins here!

FrontPage Cons

FrontPage’s simplicity and ease of use often generates lots of unwanted code which can be difficult to manage. It has been designed specifically for Internet Explorer (I.E.) and does not fully abide by the World Wide Web Standards. This means the web pages look perfect in I.E. but often slightly out of sync in other leading browsers such as Mozilla Firefox.

Another small hindrance of Frontage is that you need a web server that supports FrontPage extensions to get some features to work.

Dreamweaver Cons

Dreamweaver is not as easy to use and may look a little foreign and intimidating to the novice user. The lack of beginner tools and usability may frustrate inexperienced users. Dreamweaver is also a little more pricey than FrontPage.

Conclusion

Dreamweaver is a professional level web editor. It has been designed to be used in a commercial environment and benefits from having advanced web design tools, is part of a great Macromedia suite, offers power database utilities and provides wide range of e-commerce capabilities.

FrontPage on the other hand was intended for the average home user with a modest interest in web design. It is ideal for beginners and offers a range of special effects that will keep the developer busy for quite a while.

I think they both provide value for money and are both are aimed at different markets. The novice user will benefit from FrontPage, where as the professional web designer will require more advanced tools and is more likely to opt for Dreamweaver.

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Apple Inc., a Stock Analysis for December 2010 – Buy a Bushel Basket of Apple Stock

"A diet is a short period of starvation preceding a gain of 5 pounds" – from "The Best of the Good Clean Jokes" by Bob Phillips

Bearish Apple Inc. stock traders were disappointed by the 2010 third-quarter earnings report from Apple.  They contend that Apple has gotten too big.  There are no new significant income streams.  iPhone sales are down.  iPad sales were not as good as they could be.  iPod sales were off.  Competitors are jumping in from every side on all their products.  Apple is going to languish because of this.  Finally, as proof they cite two quarters of reduced revenue.  To be sure, there is at least some truth in all of these points.  Nevertheless, Apple is getting ready to put on some major weight in terms of profits.  This is a very timely moment to buy into Apple's stock as we shall see.

First, I shall share an important point of bullish investment philosophy.  Bears often times look for perfection.  If there are significant challenges to a corporation or enterprise, and there is no immediate foreseen solution, then they expect failure.  Bears often miss the point that there is no human organization that is ever perfect.  Corporations and enterprises will always have challenges.  The best corporations and enterprises know how to manage the challenges and be successful anyway.  I believe this is especially true of Apple Inc.

Apples Revenue History

Let us first take a look at Apple's revenue for the last three years – not just the last three quarters.

Let us first notice that in the third-quarter of 2008 Apple's total revenue was $7.561 billion.  In the third quarter of 2010, Apple's revenue was $15.7 billion.  They have doubled their revenue in the space of two years.  That is a feat that very few companies of Apple's size can match - although most companies long to do so.

Now let us take a look at the graph for some patterns.  Notice how Apple has a large pop in revenue either in the fourth quarter or the first quarter of every year.  This makes complete sense because of US Christmas holiday shopping patterns and students buying computers for school.  Apple is not alone in this.  Statistically for many-many decades, the fourth quarter is the best quarter for the average public corporation.  A drop in revenue from the first-quarter to the second quarter and then to the third-quarter is quite normal.

But wait, the third-quarter of 2010 was actually a little bit higher than the first quarter - $15.7 billion compared to $15.683 billion.  This is what is significant.  Apple had a fantastic third-quarter when you compare it to other third-quarters they had before!  Finally, notice the general upward trend in the revenue graph.  Sure revenue varies from quarter to quarter and that is normal for corporations.  Revenues do not go up in straight lines – even for Apple.  But when you draw a line through the mean revenue, the revenue trends are very exciting.

Just imagine what the fourth quarter or the first quarter of 2011 is going to be like for Apple after the holiday season.  Already, meaningful shopping statistics are in after the 2010 Thanksgiving weekend.  Retail sales are much higher for 2010 than they were in 2009.  Apple is selling very desirable consumer products.  Apple will take a significant share of holiday shopping money and post record revenue totals in this timeframe.  Revenue of $18-$19 billion would be consistent with the mean trend for the first quarter of 2011.  We can even dare to dream $20 billion or more!  A smart investor would buy Apple now, before 2010 fourth-quarter and 2011 first-quarter revenue totals are out.  This makes Apple a great short-term value play for the next couple of quarters.

Unit Sales

iPhone

Apple iPhone sales reached nearly 8.4 million handsets in the third-quarter 2010.  This was a 61% increase over the same quarter in 2009.  The  latest Apple iPhone is iPhone 4.  This new model was launched late in the third quarter of 2010.  Sales of this unit are not fully baked into the figures.  Early indications from Apple are that this product launch was hugely successful.  1.7 million iPhones were sold in the third quarter of 2010.  Apple characterized this as one of the most successful product launches in history.  Because there is not a long history of iPhone sales, it is risky to forecast a negative trend for iPhone sales with such a small drop in unit sales from the second quarter to the third.  Take a look into the next chart.

It is technically true that the third-quarter trended lower than the first and second quarters for iPhone sales.  However when you look at the total numbers, this downward trend is not terribly significant.  Remember, the third-quarter for Apple is historically weak.  This is not at all unusual for a public corporation.  Reading too much into a third-quarter drop in performance is a classic investor mistake.  I look at seasonal factors and other data before I draw the same conclusion.

A more likely explanation for the downtrend in iPhones was the rumor of the new iPhone 4 cannibalizing iPhone 3 sales and a serious difficulty in keeping up with manufacturing supply.  This was combined with the typical seasonally lower third-quarter consumer demands.  Further, Apple had to delay the launch of the white iPhone 4.  For a time, Apple made customers wait for three weeks before receiving a phone.  More than likely, Apple's internal estimation of unit sales was too low.  Their manufacturing supply chain was not prepared to keep up with demand.

Drawing from the lesson learned from the total revenue graph, we can come to an optimistic conclusion about iPhone sales.  Because 2010 third-quarter figures were comparable to first and second quarters, you can rightly argue that iPhone sales are actually seasonally high and this bodes well for the next couple of quarters. 

There is more to the iPhone profitability than just iPhone sales themselves.  Apple makes a significant amount of money on software applications and entertainment media like music that is downloaded into the iPhone.  Profits from the iPhone therefore are not a one-time event but rather they reoccur throughout the life of the product.  For instance Apple's music sales in the second quarter of 2010, was nearly $5 billion.  This is a significant chunk of the company's revenue.  Apple also makes money on advertising on the iPhone and the sale of software applications as well.

There is even more to the iPhone story than this.  Shaw Wu from the respected Kaufman Brothers, expects 62 million iPhone sales in 2011.  8,000,000 to 12,000,000 new units shall come from the new Verizon cell phone network capable iPhone.  This by itself should add 5% to 10% to Apple's earnings per share.  He goes on to write that he does not see the BlackBerry 6, available on Verizon's network, as eating significantly into iPhone sales.

Apple shall continue to have AT&T as their provider as well as Verizon.  Expanding to the Verizon network could not come at a more appropriate time.  Recently, Consumer Reports stated that the AT&T cell phone network is the worst rated cell phone network for customer satisfaction.  Undoubtedly, many consumers have been waiting to purchase iPhones until they were available on another cell phone network.  This should also drive up iPhone sales significantly.

What about iPhone competition?  Analyst writing for the Wall Street Journal, say that Apple is fully aware of competition from other telephone manufacturers, such as Google's Android.  They conclude that Apple is going to create a new smaller screen iPhone to capture the low-end market and Apple will likely put the iPhone features into the iPad.  In fact, the iPad already has AT&T's 3G-network technology.  This larger screen iPad/iPhone shall become the top end of the line.

While these rumors are unsubstantiated by Apple, you can bet that Apple is working extremely hard to innovate new features into the iPhone and they are not going to wait for their competition to develop new features first.  Apple has a history of developing innovative and high-quality products that exceed consumer expectations.   It is certain the iPhone shall continue this tradition of innovation.  Apple is a year ahead of any other competitors in the smart phone market place.  Most analysts agree that Apple should keep its edge through 2011.

iPad

Relative to the iPhone, the iPad is the new kid in town.  Apple already has three models of notebook computers, the MacBook, MacBook Pro and MacBook Air.  All of these laptops have keyboards with a fold up screen.  The iPad is different.  The iPad does not have a fold up top or a keyboard.  Keyboards can be plugged into the USB port as an option.  However, most people see the iPad is a new type of computer called a tablet computer.  Because of the newness of the iPad, it is difficult to forecast sales based on history.  That does not mean we can come to some favorable conclusions for Apple and the iPad.

To be sure the iPad is one of the most successful new products in years.  Apple initially projected building 7.1 million units for 2010.  This is according to the analysts at iSuppli.  iSuppli is a respected analyst of technology companies.  Now, iSuppli sees Apple producing 12.9 million iPads for 2010, 36.5 million units for 2011 and 50.4 million units for 2012.  This is phenomenal growth for a new product.  This is especially exciting when you realize Apple's executives state that more money shall be made on the iPads by selling advertising space, applications, music and video media, then the units themselves.

iSuppli projects the sales based on increased production of NAND memory chips used by the iPad and iPad sized LCD screens.  They go on to say that Apple plans on adding new features to the iPad, like a camera and larger screen sizes.  They state that Apple currently has 84% of the tablet market and they expect Apple to maintain this market share through 2011.

I assume a $660 price tag for the typical iPad sale and a 21.5% profit margin that is typical for Apple.  Just with iPad sales alone, this represents nearly $3.4 billion in additional profits for Apple in 2011.  Remember this does not even include software and media sales!  Take a look at the gross revenue plots above and tell me now you are not excited.  Just on iPad sales alone, Apple can continue the revenue growth trend line for 2011!

Other Points and Conclusion

In addition to iPhones and iPads, Apple has a complete line of PCs, laptops and their ever-famous music iPod.  Gartner, a highly respected market forecasting company, predicts that PC sales shall continue to climb in 2011, compared to 2010.  This fits with other economic forecasts.  The consensus economic forecast for 2011 is for the US GDP to grow 3.3% annually.  This compares to the projected 2010 growth of 2.5%.  Apple has been selling well, even in a challenging 2010 economy.  Just picture what Apple will do when the economy returns closer to normal.

Because of Apple's success, Apple has very little debt.  Value Line rates their finances as A++.  They sit on a cash reserve of billions of dollars.  They have so much cash in fact that seemingly crazy rumors are circulating.  The Wall Street Journal reported that Apple is contemplating a huge takeover sometime over the next year.  It is speculated that Apple may buy Adobe, Disney or even Sony.  The last two choices make a great deal of sense because this gives Apple access to music and video media.  Who knows what Apple will finally do with their war chest of money.  However, Apple will probably do something very bold over the course of 2011.  This will add further excitement to their stock in price appreciation.

Apple just reached a 52-week high at over $320 a share on December 6, 2010.  I have had many investors ask me is not Apple's share price too high?  Yes, I admit the share price is intimidating.  However, most brokerages do not charge extra for buying small odd lots of Apple shares.  What is more important for investment value is what is Apple's price to earnings ratio.  Apple's trailing PE was 21.13 on December 6, 2010.  Considering Apple's explosive growth and the fact that PE data looks backwards in time for six months to a year, Apple is very reasonably priced.  For comparison on the same date, Apple's PE was lower than Google's!  From that point of view, Apple is a better buy.

Apple share price has grown over 65% year-over-year.  Just with the iPad and iPhone sales alone, Apple shall make incredible profits for 2011.  Throw in Apple's other computers, laptops, new OS, mobile software applications, entertainment media and they are set to achieve record growth again for 2011.  Bring in a healthier 2011 US economy and this shall turbo charge Apple's profits further.  In addition, because of Apple's recent stock price lull, they offer a good value play for the next couple of quarters too.

‘Prediction

"If you're such a good fortuneteller, you should be able to tell me the score of tonight's hockey game before it starts!"

"Before the game starts, the score will be nothing to nothing!" ‘ – from "The Best of the Good Cleaned Jokes" by Bob Phillips

About the Author

I am an experienced and successful investor of many years and the owner/operator of www.MarkElliotInvestments.com.  I want to help you to become a better investor too.  Visit Mark Elliot Investments for more interesting investment advice and help.